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If only one accessory could be classified as a summer staple, sunnies would have to be the only correct answer. Serving both looks and practical protection, and sometimes serving as a makeshift headband, a quality pair of fashion-forward sunnies is a non-negotiable for everyone… and we have the perfect brand for you.
Elisa Johnson, namesake and founder of the sunglass line, has made a name for herself in the realm of fashion, despite her LA legend of a father. Her affinity for fashion-forward frames started at a young age. With a unique sense of style already, one consistent in her looks was eyewear, and through her studies, Elisa noticed a lack of affordable yet luxurious eyewear. Through her studies at FIT and internships with the founders of Coco and Breezy and Luxotta, she made her success inevitable.
While her father supports her as an investor and with business advice as needed, her internal support for design choices tends to be her brother, whom she has always looked to for fashion insight when needed, but she has always followed her own drum.
“I like to do things my own way, and I don’t really like following trends. I like to make the trends.” - Elisa Johnson
And she did and does just that. Her brand was launched in May of 2021 and has only grown in popularity, expanding the original 5 styles to 28 styles, all offered in multiple colorways, featuring premium craftsmanship and elevated luxury designs while ditching the exclusive price point. All sunglasses offer UVA/UVB protection, ensuring functionality with fashion.
With her drive, vision, and passion for accessible eyewear, Elisa Johnson has beyond earned her spot in the fashion industry, and her eyewear deserves a spot in your wardrobe. Shop our favorites from her collection here, or view her line and story on her page here.
“In carrying this forward, it is my hope that with each pair of eyewear sold, the person wearing them feels empowered and confident in themselves.” - Elisa Johnson
