Our Story
Welcome to e.Allen, a lifestyle brand. Built on inspiring women to elevate their wardrobe with capsule pieces, creating a closet that complements their personality and lifestyle, with ease, by offering an array of styling services, outfitting clientele across three storefronts, in addition to our online store. Our designer collections span every category— from tailored denim to statement-making jewelry, and timeless dresses that you will reach for for years to come.
Owner, buyer, and CEO Elizabeth Allen is known for her deep sense of style and notoriety on the fashion circuit. Elizabeth is a Tennessee native and lives in Lascassas with her husband and their children. She attended school at both the University of Tennessee at Chattanooga and MTSU, where she majored in Biology and Chemistry. Shortly after having her youngest child, she noticed she felt better about herself when she got up and ready for the day, as well as the void that Middle Tennessee had for quality, accessible, and tailored style. Filling this void became her passion, and her confidence in this arena has driven e.Allen’s decade-long success.
We invite you to visit us at any of our three storefronts in the Middle Tennessee area, or visit us online at eallen.com to shop our collection and learn more about our styling offerings.
Our buyers maintain the highest standard in fashion when sourcing for our storefronts. e.Allen can be found at New York City, Dallas, and Atlanta markets, or, thanks to our strong relationship with our reps, many of our line viewings are done at e.Allen’s own Headquarters.