If your IG is anything like mine, travelers with insane images of moments captured out west are filling up your feed. The infatuation with the beauty of the West is real, and seeing the natural beauty can almost take you aback.
The American West is having its moment to say the least. Montana, Utah, Idaho, Colorado, and Wyoming are on an upward trajectory….and upon looking at recent pictures of each and every single one, you can’t blame anyone on picking those destinations.
The obsession with a relaxed lifestyle and authenticity is filtering over into the fashion world’s realm as well. Looking elevated, yet chic and effortless, is key to original styling and certain garments that evoke a sense of the West have been popping up on line sheets and in showrooms since 2024 began.
Cowboy Core is a trend worth investing in and one that is here to stay apparently for quite some time. Be it Dolly Parton-inspo or a nod to Beyonce’s Cowboy Carter, this trend is actually a recurrent way of dressing that has truly never ever gone away. Over the years, brands have consistently drawn inspo from the “cowboy-esque” look. Their collections often feature classic Western motifs with fringe, denim, and leather, updated for the modern wardrobe.
How one interprets cowboy couture is completely up to you. While going head to toe is bold, looking like you stepped out of The Barbie Movie might not be a good end goal. Let’s say you prefer to tip toe more into the trend? How about opting for a signature piece or two as the focal point of your outfit? A cowboy hat with a slip dress or a fringed jacket styled with sleek bottoms are options that capitalize on the trend rather than cannonballing in on it!
From our Celeste Sherpa Vest that gives us Yellowstone vibes to our Farm Rio Western Denim Jacket statement maker, pop by to peruse some of our additions that will make you ready for the Ralph Lauren season that is ahead of us. Whether going out west or just looking like playing the part, our stylists will get your look nailed to perfection, regardless.
