Our Story

Welcome to e.Allen, a lifestyle brand. e.Allen was built on inspiring women to elevate their wardrobe with capsule pieces, creating a closet that compliments both their personality and lifestyle, with ease. e.Allen offers an array of styling services, outfitting clientele across three storefronts, in addition to our online store. Our designer collections span every category— from tailored denim to statement-making jewelry, and timeless dresses that you will reach for for years to come. 

Owner, buyer, and CEO Elizabeth Allen is known for her deep sense of style and notoriety on the fashion circuit. Elizabeth is a Tennessee native and lives in Lascassas with her husband, Brad, and their children, Hanna, Baylor, and Addy. She attended school at both University of Chattanooga and MTSU, where she majored in Biology and Chemistry. Shortly after having her youngest child, Addy, she noticed she felt better about herself when she got up and ready for the day. Simultaneously, she realized the void that Middle Tennessee had for quality, accessible, and tailored style. Filling this void became her passion, and her confidence in this arena has driven e.Allen’s decade-long success. 

We invite you to visit us at any of our three storefronts in the Middle Tennessee area, or visit us online at eallenboutique.com to shop our collection and learn more about our styling offerings. 

Our buyers maintain the highest standard in fashion when sourcing for our storefronts. e.Allen can be found at New York City, Dallas, and Atlanta markets, or, thanks to our strong relationship with our reps, many of our line viewings are done at e.Allen’s own Headquarters.

e.allen ss24 97 scaled - e.Allen Boutique

Agolde | Farm Rio | French Connection | MISA | Mother | XiRENA

Latest News & Events

better together…

Some things are just better together. When it comes to styling, a good set is a great closet addition to not only make getting dressed on a busy morning easier but also achieve the effortlessly [...]

denim event recap…

Third time’s a charm, right? This year’s Denim Event at our headquarters was the biggest and best yet! From the vast selection of denim to tasty bites and sips to those who came, the night was [...]

baby it’s cold out…

Do you finally feel the fall chill in the air? As temperatures drop, it’s time to reevaluate your coat collection for the season. Each closet is different just like each person. No matter your [...]

before we say grace…

As Thanksgiving approaches, we prepare to open our homes and hearts for gatherings with friends and family. Much like an outfit with accessories, no meal is complete without a side and drinks.  [...]

Our Story
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