Our Story

Welcome to e.Allen, a lifestyle brand. e.Allen was built on inspiring women to elevate their wardrobe with capsule pieces, creating a closet that compliments both their personality and lifestyle, with ease. e.Allen offers an array of styling services, outfitting clientele across three storefronts, in addition to our online store. Our designer collections span every category— from tailored denim to statement-making jewelry, and timeless dresses that you will reach for for years to come. 

Owner, buyer, and CEO Elizabeth Allen is known for her deep sense of style and notoriety on the fashion circuit. Elizabeth is a Tennessee native and lives in Lascassas with her husband, Brad, and their children, Hanna, Baylor, and Addy. She attended school at both University of Chattanooga and MTSU, where she majored in Biology and Chemistry. Shortly after having her youngest child, Addy, she noticed she felt better about herself when she got up and ready for the day. Simultaneously, she realized the void that Middle Tennessee had for quality, accessible, and tailored style. Filling this void became her passion, and her confidence in this arena has driven e.Allen’s decade-long success. 

We invite you to visit us at any of our three storefronts in the Middle Tennessee area, or visit us online at eallenboutique.com to shop our collection and learn more about our styling offerings. 

Our buyers maintain the highest standard in fashion when sourcing for our storefronts. e.Allen can be found at New York City, Dallas, and Atlanta markets, or, thanks to our strong relationship with our reps, many of our line viewings are done at e.Allen’s own Headquarters.

e.allen ss24 97 scaled - e.Allen Boutique

Agolde | Farm Rio | French Connection | MISA | Mother | XiRENA

Latest News & Events

e’s five favorites…

Our founder and owner, Elizabeth Allen, is back to share her current must-haves and favorites just in time for any last-minute shopping on your list. Don’t take our word for it, read hers and see [...]

holiday hopping…

The holiday season is in full swing and that means traveling for a good handful of us. With gift lists and busy schedules, time to shop and pack for an upcoming trip may be limited. Not to [...]

moisturized musts…

As it is time to start bundling up, the excitement for warm cups and winter activities builds. What is not so exciting is the dry and cracked skin that can come with the cold. The winter season [...]

all tied up…

The time to deck the halls and fill your home with holiday cheer is here! While a traditional Christmas theme or modernized version always has our hearts, there’s a new festive interior trend [...]

Our Story
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